Sam the Lamb teaches children when it is time to wake up or time to stay in bed. Sam’s eyes close at bedtime and open in the morning when it is ok to get up and can be set at a specific time or by the length of nap. The LCD screen also changes colour to denote morning or night. The nightlight is dimmable and can stay lit continuously or switch off after 5, 15 or 30 minutes.Sam displays both analogue and digital time and is easy for children to learn and understand time. He is also an Alarm clock for older children and they can choose from 3 sounds with adjustable volume.