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Select a rating to filter the reviews.

4.6

4.5 out of 5

249 reviews

91% would recommend this product

Customer photos

1-15 of 249 reviews

  • 5 out of 5

    Good Product

    by

    [This review was collected as part of a promotion.] When I use a breast pump, my nipples really hurt a lot. But when I tried this product, it healed quickly. It's even safe for babies when you are breast feeding them and the cream is still on your nipples. I would highly recommend this product to someone with a newborn baby.

    Tell Me Baby
  • 5 out of 5

    Great lanolin cream option

    by

    [This review was collected as part of a promotion.] This is a nice thick cream which is very soothing on sore cracked nipples. I started using this when my baby was teething and pulling at the breast and it worked wonderfully. The small 7g cream lasts a long time and is the perfect size for keeping in the nappy bag.

    Tell Me Baby
  • 4 out of 5

    Wonderful product(!!) but plastic tube failed

    by

    Absolutely terrific product!! Nothing has ever worked better on my dry chapped skin! Unfortunately, the plastic tube cracked, causing the cream to ooze out and make a sticky mess (see attached image). If the tube were OK, this product would get 6 out of 5 stars!

    medela.com

    I recommend this product

  • 3 out of 5

    Soothing and softening

    by

    [This review was collected as part of a promotion.] I was so underprepared for breast feeding both times! Even though I found it hard for my first I just assumed because I had done it before it would be a breeze with my secound. I was in so much pain at the beginning so anything you can use makes a difference. I was given Medela Purelan Lanolin Cream to soothe and smooth cracks. It was pretty good but I didn’t use it for long.

    Tell Me Baby
  • 5 out of 5

    Lifesaver for early breastfeeding

    by

    This cream helped me a lot during the start of my journey breastfeeding. The best thing it is safe for baby to ingest and there is no need for cleaning. 100% recommended.

    I recommend this product

    • Fit

      Runs SmallRuns Large
    • Quality of Product

      5 out of 5
    • Style

      5 out of 5
  • 5 out of 5

    Pure Lanolin. Thick yellow gel, help repair nipple

    by

    Pure Lanolin works amazing! A little goes a long way.

    I recommend this product

    • Fit

      Runs SmallRuns Large
    • Quality of Product

      5 out of 5
    • Style

      5 out of 5
  • 5 out of 5

    Helpful cream!

    by

    [This review was collected as part of a promotion.] I received this in a baby bag and was pleasantly surprised. I didn't feel uncomfortable applying it and felt like it helped the soreness. It doesn't have an unpleasant smell and isn't difficult to wash off of my fingers. This would be a lovely gift to give to an expecting parent as a sample

    Tell Me Baby
  • 5 out of 5

    Great!

    by

    [This review was collected as part of a promotion.] I got given this as part of a sample pack from the hospital and had to go out and buy more. I have used other brands and find this one works best for me, plus it's a little cheaper. I found it gave instant relief but i did have to keep using it regularly. I even use it on dry patches of skin/dry lips when needed as well. My baby wasn't bothered by it either, and as long as I got some nipple relief I was happy!!

    Tell Me Baby
  • 5 out of 5

    Perfect

    by

    [This review was collected as part of a promotion.] I needed some quick relief in the early days of establishing breast feeding. I had used a different brand with my previous baby but I found it took a while to provide relief so I wanted to try a different brand. This worked very well and quickly, was easy to apply and the ingredients also seem quite good.

    Tell Me Baby
  • 1 out of 5

    the packaging falls apart

    by

    the tip of the tube loosens and the lid of the cream comes off. I have experienced it with two of these now. bought a new one because the previous one was broken. the packaging on this is completely useless. love the cream thou, but until the packaging is corrected i will stop purchasing it.

    Medela

    I do not recommend this product

  • 4 out of 5

    Works effectively but will stain clothes!

    by

    [This review was collected as part of a promotion.] This fixed any sore nipple problems I had pretty much overnight. It worked better than any other gadgets or gizmos I tried and was cheaper too! I only really needed the small tube. By the time I went out and bought the bigger amount, my nipples were fine and have been since! So my advice is get the small tube and see how you go so you aren't wasting it. FYI - it's oil so will leave residue on your clothes and stain unless you use a specific technique to remove oil from clothes. I don't think any of us are wearing our fancy bras while breastfeeding anyway!

    Tell Me Baby
  • 5 out of 5

    Never let me down

    by

    [This review was collected as part of a promotion.] I loved this product so much that I used it not only whilst breastfeeding but in between and after babies. Its consistency is nice, easy to apply and as an added bonus is great for chapped lips. This is my go too gift for breastfeeding mums, as it’s readily available and at a good price point.

    Tell Me Baby
  • 5 out of 5

    Nipple cream

    by

    [This review was collected as part of a promotion.] This Lanolin cream for sore nipples and dry skin is amazing. 1st time mum and was given this as a present. This is definitely 1 of the best presents I got. It helped heal sores I got I. The 1st few days of breast feeding and I use it occasionally still 4 months later to help when nipples are sore. This product is thick and sticky but easy to apply. Its great knowing it's safe for the baby so I don't have to avoid breastfeeding when using it. Would recommend buying!

    Tell Me Baby
  • 4 out of 5

    Thick consistency

    by

    [This review was collected as part of a promotion.] I bought this brand as I was travelling as they didn’t have the pure lanolin which is what I was used to. The consistency is quite thick and hard to spread around. It also had a yellow colour and it had a slight smell to it compared to my other lanolin cream. It took me quite awhile to spread the product. I would recommend other brand unless you like the cream slightly thicker.

    Tell Me Baby
  • 3 out of 5

    Did the job

    by

    [This review was collected as part of a promotion.] I was gifted a little sample sized bottle and used it a few times due to my preferred cream being out. It worked quite well, soothed my cracked nipples and was helpful to use when pumping. However I did find it to be very thick and oily, so was hard to remove. But overall good product did the job

    Tell Me Baby

Select a rating to filter the reviews.

4.6

4.5 out of 5

249 reviews

91% would recommend this product

Customer photos

1-15 of 249 reviews

  • 5 out of 5

    Good Product

    by

    [This review was collected as part of a promotion.] When I use a breast pump, my nipples really hurt a lot. But when I tried this product, it healed quickly. It's even safe for babies when you are breast feeding them and the cream is still on your nipples. I would highly recommend this product to someone with a newborn baby.

    Tell Me Baby
  • 5 out of 5

    Great lanolin cream option

    by

    [This review was collected as part of a promotion.] This is a nice thick cream which is very soothing on sore cracked nipples. I started using this when my baby was teething and pulling at the breast and it worked wonderfully. The small 7g cream lasts a long time and is the perfect size for keeping in the nappy bag.

    Tell Me Baby
  • 4 out of 5

    Wonderful product(!!) but plastic tube failed

    by

    Absolutely terrific product!! Nothing has ever worked better on my dry chapped skin! Unfortunately, the plastic tube cracked, causing the cream to ooze out and make a sticky mess (see attached image). If the tube were OK, this product would get 6 out of 5 stars!

    medela.com

    I recommend this product

  • 3 out of 5

    Soothing and softening

    by

    [This review was collected as part of a promotion.] I was so underprepared for breast feeding both times! Even though I found it hard for my first I just assumed because I had done it before it would be a breeze with my secound. I was in so much pain at the beginning so anything you can use makes a difference. I was given Medela Purelan Lanolin Cream to soothe and smooth cracks. It was pretty good but I didn’t use it for long.

    Tell Me Baby
  • 5 out of 5

    Lifesaver for early breastfeeding

    by

    This cream helped me a lot during the start of my journey breastfeeding. The best thing it is safe for baby to ingest and there is no need for cleaning. 100% recommended.

    I recommend this product

    • Fit

      Runs SmallRuns Large
    • Quality of Product

      5 out of 5
    • Style

      5 out of 5
  • 5 out of 5

    Pure Lanolin. Thick yellow gel, help repair nipple

    by

    Pure Lanolin works amazing! A little goes a long way.

    I recommend this product

    • Fit

      Runs SmallRuns Large
    • Quality of Product

      5 out of 5
    • Style

      5 out of 5
  • 5 out of 5

    Helpful cream!

    by

    [This review was collected as part of a promotion.] I received this in a baby bag and was pleasantly surprised. I didn't feel uncomfortable applying it and felt like it helped the soreness. It doesn't have an unpleasant smell and isn't difficult to wash off of my fingers. This would be a lovely gift to give to an expecting parent as a sample

    Tell Me Baby
  • 5 out of 5

    Great!

    by

    [This review was collected as part of a promotion.] I got given this as part of a sample pack from the hospital and had to go out and buy more. I have used other brands and find this one works best for me, plus it's a little cheaper. I found it gave instant relief but i did have to keep using it regularly. I even use it on dry patches of skin/dry lips when needed as well. My baby wasn't bothered by it either, and as long as I got some nipple relief I was happy!!

    Tell Me Baby
  • 5 out of 5

    Perfect

    by

    [This review was collected as part of a promotion.] I needed some quick relief in the early days of establishing breast feeding. I had used a different brand with my previous baby but I found it took a while to provide relief so I wanted to try a different brand. This worked very well and quickly, was easy to apply and the ingredients also seem quite good.

    Tell Me Baby
  • 1 out of 5

    the packaging falls apart

    by

    the tip of the tube loosens and the lid of the cream comes off. I have experienced it with two of these now. bought a new one because the previous one was broken. the packaging on this is completely useless. love the cream thou, but until the packaging is corrected i will stop purchasing it.

    Medela

    I do not recommend this product

  • 4 out of 5

    Works effectively but will stain clothes!

    by

    [This review was collected as part of a promotion.] This fixed any sore nipple problems I had pretty much overnight. It worked better than any other gadgets or gizmos I tried and was cheaper too! I only really needed the small tube. By the time I went out and bought the bigger amount, my nipples were fine and have been since! So my advice is get the small tube and see how you go so you aren't wasting it. FYI - it's oil so will leave residue on your clothes and stain unless you use a specific technique to remove oil from clothes. I don't think any of us are wearing our fancy bras while breastfeeding anyway!

    Tell Me Baby
  • 5 out of 5

    Never let me down

    by

    [This review was collected as part of a promotion.] I loved this product so much that I used it not only whilst breastfeeding but in between and after babies. Its consistency is nice, easy to apply and as an added bonus is great for chapped lips. This is my go too gift for breastfeeding mums, as it’s readily available and at a good price point.

    Tell Me Baby
  • 5 out of 5

    Nipple cream

    by

    [This review was collected as part of a promotion.] This Lanolin cream for sore nipples and dry skin is amazing. 1st time mum and was given this as a present. This is definitely 1 of the best presents I got. It helped heal sores I got I. The 1st few days of breast feeding and I use it occasionally still 4 months later to help when nipples are sore. This product is thick and sticky but easy to apply. Its great knowing it's safe for the baby so I don't have to avoid breastfeeding when using it. Would recommend buying!

    Tell Me Baby
  • 4 out of 5

    Thick consistency

    by

    [This review was collected as part of a promotion.] I bought this brand as I was travelling as they didn’t have the pure lanolin which is what I was used to. The consistency is quite thick and hard to spread around. It also had a yellow colour and it had a slight smell to it compared to my other lanolin cream. It took me quite awhile to spread the product. I would recommend other brand unless you like the cream slightly thicker.

    Tell Me Baby
  • 3 out of 5

    Did the job

    by

    [This review was collected as part of a promotion.] I was gifted a little sample sized bottle and used it a few times due to my preferred cream being out. It worked quite well, soothed my cracked nipples and was helpful to use when pumping. However I did find it to be very thick and oily, so was hard to remove. But overall good product did the job

    Tell Me Baby

Product Code: 127108

At a glance:

  • Fast relief for sore nipples and dry skin 1-4
  • Safe for your baby – no need to remove before breastfeeding
  • Effective – rich texture creates a protective layer on the skin’s surface and rehydrates from within
  • 100% natural, single-ingredient lanolin. No additives, preservatives and fragrance added
  • Ultra-pure medical-grade lanolin tested to the highest safety standards, the European Pharmacopoeia and United States Pharmacopoeia standards
  • Dermatologically tested, hypoallergenic and suitable for sensitive skin
  • Ethically sourced from mulesing-free farms

About lanolin
Lanolin is a deeply hydrating, naturally occurring substance found in sheep’s fleece. The lanolin in Purelan™ nipple cream is ethically sourced using wool from mulesing-free farms. It is highly purified and tested to the industry’s highest standards (European and US Pharmacopoeia).

When absorbed into the skin, Purelan™ lanolin cream mimics the skin’s natural ability to store moisture and can hold more than twice its weight in water – naturally helping skin’s rehydration.

How it works
Purelan™ creates a protective layer on skin’s surface and is absorbed deeply by the skin where it rehydrates from within – restoring the skin’s natural moisture balance.

More ways to use Purelanâ„¢
As well as soothing dry nipples or soreness during breastfeeding, Purelanâ„¢ can be used to moisturise a variety of dry skin areas, such as chapped lips, dry hands and cuticles, elbows and cracked heels. 

Purelan™ can also be used for babies and children – to protect skin during cold weather and treat dryness, wherever needed.

In the first few days and weeks of frequent breastfeeding, many women experience nipple soreness and dry skin. Purelanâ„¢ lanolin cream gives you fast relief for sore nipples and dry skin.

It is 100% natural and safe for your baby – you do not need to remove before breastfeeding.

Product Code: 127108

At a glance:

  • Fast relief for sore nipples and dry skin 1-4
  • Safe for your baby – no need to remove before breastfeeding
  • Effective – rich texture creates a protective layer on the skin’s surface and rehydrates from within
  • 100% natural, single-ingredient lanolin. No additives, preservatives and fragrance added
  • Ultra-pure medical-grade lanolin tested to the highest safety standards, the European Pharmacopoeia and United States Pharmacopoeia standards
  • Dermatologically tested, hypoallergenic and suitable for sensitive skin
  • Ethically sourced from mulesing-free farms

About lanolin
Lanolin is a deeply hydrating, naturally occurring substance found in sheep’s fleece. The lanolin in Purelan™ nipple cream is ethically sourced using wool from mulesing-free farms. It is highly purified and tested to the industry’s highest standards (European and US Pharmacopoeia).

When absorbed into the skin, Purelan™ lanolin cream mimics the skin’s natural ability to store moisture and can hold more than twice its weight in water – naturally helping skin’s rehydration.

How it works
Purelan™ creates a protective layer on skin’s surface and is absorbed deeply by the skin where it rehydrates from within – restoring the skin’s natural moisture balance.

More ways to use Purelanâ„¢
As well as soothing dry nipples or soreness during breastfeeding, Purelanâ„¢ can be used to moisturise a variety of dry skin areas, such as chapped lips, dry hands and cuticles, elbows and cracked heels. 

Purelan™ can also be used for babies and children – to protect skin during cold weather and treat dryness, wherever needed.

In the first few days and weeks of frequent breastfeeding, many women experience nipple soreness and dry skin. Purelanâ„¢ lanolin cream gives you fast relief for sore nipples and dry skin.

It is 100% natural and safe for your baby – you do not need to remove before breastfeeding.

Package Dimension (cm)3H x 13.3L x 10.5W
Package Weight (kg)0.06
Country Of OriginSWITZERLAND
Package Dimension (cm)3H x 13.3L x 10.5W
Package Weight (kg)0.06
Country Of OriginSWITZERLAND

We offer an exchange, store credit or refund within 30 days of purchase or, an exchange or store credit after 30 days. For members of BBfamily, it's extended to 60 days. Terms and conditions apply. 

Excluded from returns:

  • Clearance and discontinued items
  • Infant formula and food
  • Toilet training items
  • Underwear and swimwear
  • Items sold in unsealed packaging designed for close skin contact
  • Baby Bunting Gift Cards
  • Marketplace items (each seller has their own policy)

View our full Change of Mind Returns Policy here.

We offer an exchange, store credit or refund within 30 days of purchase or, an exchange or store credit after 30 days. For members of BBfamily, it's extended to 60 days. Terms and conditions apply. 

Excluded from returns:

  • Clearance and discontinued items
  • Infant formula and food
  • Toilet training items
  • Underwear and swimwear
  • Items sold in unsealed packaging designed for close skin contact
  • Baby Bunting Gift Cards
  • Marketplace items (each seller has their own policy)

View our full Change of Mind Returns Policy here.