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Edwards & Co

Edwards & Co designs stylish, functional baby gear loved by parents. With a focus on innovation and quality, our prams and accessories make every journey effortless, from newborn to toddler.

BabyBunting is now the home of Edwards & Co

Mark Edwards, Edwards & Co Founder

Our products are designed to impress, designed to last, designed to change and designed to give every member of the Edwards & Co family the smoothest possible ride.

2014 - 2018

Edwards & Co started in New Zealand in 2014 with a focus on what parents actually needed: strollers that were easy to fold, lightweight, and simple to manoeuvre.

2018 - 2022

In 2018, Mark became a Dad, gaining a whole new perspective on parenting. The company hired its first employees outside of the family, marking an exciting stage of growth. It was also the year Edwards & Co launched into the Australian market, bringing a range of strollers and accessories to more families.

2022 - 2025

Edwards & Co moved into new headquarters in both NZ and Australia, introduced fresh colour-ways, and launched Olive, the single to-double stroller designed for growing families. The Oscar evolved with the release of the Oscar M2, along with new accessories including the Stroller Board and Snack Tray.

April 2025 - Beyond

We are proud to announce that Baby Bunting is now the home of Edwards & Co. We look forward to this wonderful partnership!

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